Directed by Louis Leterrier ( Clash Of The Titans), scripted by credited screenwriters Ed Solomon and Boaz Yakin & Edward Ricourt, and produced by Alex Kurtzman, Roberto Orci, and Bobby Cohen, it has an ensemble cast including Jesse Eisenberg, Mark Ruffalo, Woody Harrelson, Isla Fisher, Dave Franco, and Common with showy roles for vets Michael Caine and Morgan Freeman. It earned an ’A-’ CinemaScore which should help word of mouth stay strong.īut #3 After Earth earned only a ‘B’ CinemaScore which won’t help or hurt word of mouth. “Older audiences attended the matinee performances, and the younger audience came out to our late shows,” an exec tells me. The studio notes that grosses were strong throughout Friday and into the evening which indicates a broad audience. (But it’s really a caper flick…) The film cost right around $75M with 2/3s mitigated by foreign sales since that’s the Lionsgate model. This pic is breaking the so-called ‘movies about magic’ curse. That overperforms the $20M which the studio was predicting. The magic-themed heist thriller amazingly overtook After Earth on Friday and stayed #2 all weekend, debuting with $27.5M for the weekend. Big online ticketseller Fandango first spotted the pic’s underperformance when After Earth ticket sales began lagging Lionsgate/Summit Entertainment’s Now You See Me (2,925 theaters) on Thursday for shows beginning at 9 PM. But the big story – or should I say, the sad story – is Sony Pictures/Columbia’s After Earth (3,401 theaters) starring Will Smith and his son and directed by the now unwatchable M Night Shyamalan. The domestic cume should reach a huge $170M through Sunday. SUNDAY 1:30 AM, 4TH UPDATE: Still clocking in at #1 is Universal’s Fast & Furious 6 (3,686 theaters) which easily dominated the field again with $34M this weekend.
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